We have collated industry expert insights, sales data and search trends from the last year to bring you the most sought-after carpet and collection colours for the coming year!
Taking the top spot for ‘Carpet of the Year 2024’ is Motto!
This luxury carpet is part of our Signature Collection, which has been hand-picked for its value by Tapi. Created from 100% polypropylene, this flooring feels deep and luxurious underfoot and is one of our softer options.
Motto manages the hustle and bustle of family life, with heavy use on flat floors and medium use on stairs, and comes with a free 10-year manufacturers’ threadbare guarantee. It’s super-duper soft, like a sanctuary for your sole (get it?). It’s great for keeping your room extra snug too. That’s because it has a high tog rating that’ll eventually save on energy bills too.
Motto is a true all-rounder for almost every dry room in your home – from your bedroom to your living room, this stylish carpet has all the features of a top-end carpet at incredible value. With stain resistance and easy cleaning properties, this carpet is perfect for busy households with pets and children.
Motto is scientifically proven to be one of our softest carpets ever, with a luscious thickness and a density you can sink your feet into. All our carpets are spun 12,000 times in a specialist machine to mimic three years of footsteps. We compare every single one to give a score we stand by. We’ve tested how well Motto will perform over time based on the average usage of a family of four, and it’s really good.
The collection is available in a great variety of shades - from sophisticated greys, mellow neutrals, warm pinks, to refreshing greens and elegant blues. Ice, Slate, and Cream have come out as our top colours of the year for the Motto carpet.
Trends Expert at Tapi, Johanna Constantinou, has provided design-led insights into what our Carpet of the Year represents, how to style the carpet in your home, and why there could have been an increase in searches and sales for these colours and products.
The three most popular colours of Motto.
Similarly, to our cream colour, ‘slate grey colour’ as a search term is up by 50% in the last year, and we’re not surprised! This moody and magnificent colour is the perfect shade to pair with a dusky blue, or a stark white, or even a soft black to create a deep, bold colour scheme for your home.
Pairing it with darker accent pieces like black photo frames and darker furniture will give your space a calming and quiet atmosphere.
The search term ‘cream carpet idea’ has seen an increase of 100% in the last year – there are a lot of people interested in making their cream carpets look stylish and bringing this gentle neutral back into their home.
Opt for classic accessories with gold or brass accents and a touch of greenery to complete the more traditional style, or pair with brick walls and warm tones for a contemporary bedroom aesthetic.
This is the most modern of our top colours this year – our icy grey Motto carpet is the perfect carpet accompaniment to a contemporary interior style. Match it up with black leather, glass and chrome to see the full effects of this striking carpet, or pair it with warm wood tones in a hallway and staircase using a stair runner.
Using Tapi sales data on carpets for July 2023-September 2023. The Tapi team are unable to disclose numerical surges in sales, however they provided the top three bestselling carpets from these three months, alongside the top three popular colours in this collection.
Search data from keywordtool.io correct as of 20.10.2023