With the launch of Instagram in 2010, the world of interior design was transformed forever. Enthusiasts and professionals have found a new place to showcase their creativity, share inspirations, and connect with a global audience. These influencers have not only redefined the way we perceive interior spaces but have also become a source of inspiration. In this article, we'll explore the captivating realm of Instagram interior design influencers, with a special focus on the UK’s creative minds who are making waves.
Let’s start at the very beginning… An influencer is someone who’s established credibility, expertise, and a substantial following. In the realm of interior design, influencers use their creativity, expertise, and eye for design to curate visually appealing and inspiring content that they hope their audience will love. They offer a unique perspective on interior spaces, helping followers reimagine their own living spaces through trends and design ideas.
Each influencer has their unique design style, allowing you to explore a variety of looks. Whether you're drawn to clean lines and neutral tones or vibrant colours and eclectic furnishings, influencers cater to different design preferences.
Many influencers share DIY projects and budget-friendly design ideas that allow you to transform your space without breaking the bank. These ideas showcase the art of repurposing, upcycling, and creatively using resources.
Influencers often share the stories behind their design choices, offering insights into the thought process and inspiration behind each project. This storytelling aspect provides a deeper understanding of how to translate design concepts into reality.
Influencers are at the forefront of design trends. By following their accounts, you can stay updated on the latest trends, materials, colour palettes, and decor elements that are making waves in the interior design world.
There are so many accounts on Instagram, it’s hard to know where to begin. If you read articles on interior décor, you’ll find the most currents names are often highlighted. Simply find the person’s Instagram handle (their name, usually a shortened version that comes before the @ symbol) and click ‘follow’ and you’ll see their stories and images in your personal feed.
To start you off, we’ve come up with some of the most popular of the UK’s interior design influencers who deliver exciting ideas, creative inspiration and forecast trends:
With 247,000 followers, Abigail Ahern is a trailblazing interior designer who has earned a reputation for her daring and unconventional design choices. Her Instagram feed features of bold colour palettes, eclectic furnishings, and unexpected design elements. Abigail blends classic elegance with contemporary flair.
Kate Watson-Smyth, the creative mind offers a refreshing take on modern interior design. Her Instagram showcases minimalist spaces, clever storage solutions, and insightful advice. Her 281,000 Instagram followers enjoy her décor ideas, which combine practicality and style.
Lisa loves bohemian chic design and has an eye for blending textures, patterns, and vintage finds. Her designs feel warm and full of character and she has a dedicated band of nearly 200,000 followers on Instagram.
Founded by friends Jane Rocket and Lucy St George in 2007, this interior design company based in Brighton has been described as ‘the antidote to bland décor’. They use vibrant colour and whimsical pieces to inspire their 292 thousand followers.
Mrs Hinch started her account in 2018 while she was redecorating her home. Her posts on cleaning, organising and décor (karate-chopping her cushions, using a particular brand of disinfectant, making lists and labelling everything), now attracts nearly five million followers and she’s known as a ‘homefluencer’ or ‘cleanfluencer’.
The TV personality and ‘mummy to five amazing pickles’ hosts the TV decluttering series Sort Your Life Out. Like her real-life collaborator and friend Mrs Hinch, Stacey’s five million-plus followers on Instagram enjoy seeing behind the scenes of her family life in her Essex home, nicknamed Pickle Cottage, as well as Stacey’s ‘tap to tidy’, her DIY crafts, and clothing sponsorships.
Instagram has revolutionised the way we explore, appreciate, and engage with interior design. From minimalism to boho chic, these influencers showcase diverse trends, ensuring that every design enthusiast finds something to spark their imagination. So, if you’ve been inspired by your favourite influencer and want to bring their world of interior décor into your home, we can help.
On our website, the Ideas Hub is jam-packed full of advice and inspiration including images of real-life customers’ transformations, advice on what colours go well together and LookBooks that combine wallpaper and paint suggestions with carpets. Or why not book a home visit where our floorologist will come to you in a mobile showroom van, filled with samples, so you can choose from the comfort of your own home?