The Brintons Story

Brintons are one of the world’s leading carpet manufacturers, who’ve been making beautiful woven Axminster and Wilton wool-rich carpets and rugs since 1783. Founded by William Brinton in the textiles manufacturing town of Kidderminster, they opened their first spun yarn factory in 1820, and patented the Axminster loom in 1890. Today, they have many factories all over the world and they’re the largest consumer of British wool – the fleece from 1 in 9 sheep is used in a Brintons carpet.


Brintons pioneered their innovative 80% wool/20% nylon yarn blend for carpets in 1950, harnessing the exceptional properties of these materials to create a soft yet strong carpet. The yarn is specially engineered to ensure it has strength, texture, and dye absorption to produce their famous high-quality patterned Axminster carpets. The Britons historical pattern library dates back to the late 18th century and is one of the largest design archives in the industry – and in the world. It features thousands of original hand-painted patterns including Baroque and Art Deco styles, as well as many contemporary designs. Brintons have supplied carpets to the most exclusive commercial and residential properties, most notably Buckingham Palace and other Royal households, for which it received the Royal Warrant in 1958. So, if you’re looking for a carpet that’s got the royal seal of approval, it’s got to be Brintons.


Why we love Brintons

  • Made in Britain - All wool used in a Brintons carpet is sourced from sheep in the UK, supporting local farmers in the process.
  • Exceptional quality - Every Brintons carpet is inspected by eye twice and hand-finished to ensure it meets their incredibly high standards.
  • Unique patterns - Renowned for their striking patterned carpets, their collection features a variety of designs inspired by heritage, literature, and the natural world - from traditional tartan to bold blooms and dreamy Renaissance-inspired scrolls.
  • Natural underfoot - The wonderful warmth, texture and softness of a wool carpet is enhanced by its impressive stain resistance and fire retardance.
  • Sustainable - Wool is the ultimate sustainable material – it comes from a renewable source (shearing sheep is essential for their wellbeing), it’s recyclable and it’s also biodegradable.
  • Hard-wearing - The specially engineered wool-rich blend combined with the strength of a woven design makes a Brintons carpet perfect for both heavy domestic and commercial use.

Brintons collections available at Tapi

Laura Ashley

Combining heritage with innovation, Britons have taken inspiration from Laura Ashley’s iconic design archive to create striking Axminster carpets featuring florals, stripes, scrolls and damask motifs, alongside complementary plain twist carpets.

View More Collections 

How to order a Brintons carpet

To explore the Brintons range in more detail, visit your nearest Tapi store. There you’ll find samples galore and a team of carpet experts ready to answer all your questions. Or book a home visit and we’ll bring our whole flooring collection to you!

Book an Appointment

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