Find Samples
To add to your samples basket, simply navigate to a product you're interested in, select the colour you like and press the + icon on an empty sample slot.
Tapi has been busy transforming homes with beautiful flooring since 2015, and we’ve got over 220 stores and more than 230 mobile showrooms around the country. We put our customers and their homes at the heart of everything we do, and with tens of thousands of 5-star reviews, we handed the mic to our customers.
Introducing our new brand campaign, inspired by real customer reviews.
Who knows your floor better than us? Your shoes and socks, of course! They’re down there living their lives on your flooring, witnessing the Tapi experience first-hand (or should that be first-foot?). So, we dropped the camera to floor level and interviewed hundreds of pairs of loveable footwear to find the stars of our adverts. Our cast are a mix of big personalities with regional accents, capturing the familiarity, warmth and everyday humour of British households up and down the country.
Get to know the larger-than-life stars of the advert before they get too big for their boots!
-575.png)
Happily married retired couple from Surrey
Likes: Entertaining guests, home improvements (especially their new flooring) & evenings in with a glass of vino
Dislikes: Marks, scuffs or wear and tear, rowdy kids… and the dog (obviously)
-575.png)
Sisters and best friends from Essex
Likes: Freshly vacuumed carpets, complimenting each other constantly & anything pink
Dislikes: Being apart (even briefly), dirt and crumbs & people who take things too seriously
(*And Derek the sock, Mike's cousin)
-575.png)
Teenage twins from Bristol
Likes: Going out, whatever the really cool trainers are into right now & mild rebellion
Dislikes: Being called out, pushy parents & anyone suggesting they tidy up or make any kind of effort really
-575.png)
Odd socks
Likes: The vacuum cleaner (Simon), talking… and talking… and talking (Simon), comfortable silences (Mike)
Dislikes: Being rushed, the sock drawer, feeling mismatched
-575.png)
Tapi floorologists
Likes: Being asked for advice, finishing each other’s sentences, exploring homes
Dislikes: Over-complicating simple things, unhelpfulness, when it rains (they’re suede)
When it came to writing the script, we turned to our nearly 100,000 reviews on Trustpilot where we heard exactly what our customers were saying about us. Every story in the advert reflects real customer moments and every line is rooted in real Trustpilot reviews.
Find out more about why we’re the flooring people you can trust.
Briefed by Tapi, scripted by our customers, featuring blockbuster movie-level animation and a cast of loveable characters, our new brand campaign is designed to show you exactly who Tapi are and why we’re the flooring people you can trust.
Created in partnership with YOUAgency, the amazing team to bring our vision to life were director Florence Poppy Deary (Biscuit Filmworks) and production house Headsup, with animation and visual effects by Untold Studios.
See what we got up to behind the scenes.
