After taking down the Christmas decorations, our homes can feel in need of a refresh to bring some vibrancy and colour back into our lives. There’s been a big spike in searches for “January aesthetic” on Pinterest, so we’ve created our own Januarycore guide to show you the best ways to style your home in the new year to beat the January blues.
We’ve also worked with interiors therapist Suzanne Roynon to reveal why we feel the need to give our homes a boost in the first month of the year and some of her top-tier advice you can use to jazz up your January style.
From 20th December 2021 to the first week of January 2022, there was a whopping 1,011% increase in Pinterest searches for “January décor after Christmas”, and a 733% increase in searches on Pinterest for “January Aesthetic” in the same period. With such a huge increase in interest also continuing in 2023, we wanted to group this aesthetic into Januarycore, a style guide you can follow to help beat the January blues that come from taking down your festive decorations and the thought of dark days ahead and empty bank balances until Spring arrives.
The main elements of Januarycore include:
We surveyed the nation to dig a little deeper into why Januarycore is becoming more and more popular, and our stats revealed that 40% of Brits believed that their house felt dull after they took down their Christmas decorations, and over a quarter already make it a tradition to refresh their home’s interior in January after losing some of the sparkle and colour of their Christmas decorations. Nearly 30% also endeavour to deep clean and organise their homes after the chaos of Christmas, using the putting away of decorations as an excuse to give everything a good scrub and shine.
If you’re wondering if colours can affect your mood as much as we Brits seem to feel, interiors therapist Suzanne Roynon gives some context as to why so many people struggle to feel the joy post-Christmas and why re-decorating can help to give you a well-needed boost in January.
Suzanne says: “The glitter and twinkle of Christmas fills homes with magic in the run-up to the holiday, but suddenly the home feels less cosy and a lot more spacious when those decorations come down. However, this is a brilliant opportunity to see the rooms with fresh eyes and take advantage of the new space. How do you want to use it? What needs to change? Decide what works for your well-being and happiness now, and which décor elements need an upgrade to support your lifestyle plans for the coming year.”
Here are our top tips to help you incorporate Januarycore in your home.
If you’d like to find some more inspiration for your home, our Ideas Hub is packed with style guides and original content from our Tapi customers. You can also find lots of helpful information for picking out new flooring or choosing a style that reflects how you want your home to feel using our colour finder or lookbooks, or discover Instagram's top interior design trends, to get your new year off to the right start.